Why We Exist

Our mission is to normalize conversation around mental health and provide gentle reminders to our community of their inherent self-worth by emphasizing the importance of self-care in hopes of creating a future in which suicide and self-harm become things of the past.





Why is clothing a part of fulfilling this mission?
We all need reminders. By wearing these messages on your clothing, you are able to share a reminder with anyone who crosses your path, as well as serving as a reminder for yourself.
In addition, 10% from the profits of the sales on our site go to the National Suicide Prevention Lifeline (1-800-273-8255), which provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week, across the United States.
What are the values of your community?
The core values that we dedicate to upholding throughout our community and the content we put out are self-expression, growth through self-care, championing & preserving vulnerability, pushing for connection, and accessibility & inclusiveness.