$800,000+ Invested in Mental Health & Creative Advocacy: A 5-Year Journey

Posted by AJ Martofel

At Self-Care Is For Everyone®️, we’ve always believed that giving back is at the heart of what we do. From the very beginning, when we launched on World Kindness Day in 2018, our purpose for existing has been clear: to not only create empowering products that spread self-care and mental health awareness but also to contribute meaningfully to the mental health community and support the artists who bring these messages to life.

We’re thrilled to share that, because of your unwavering support, we’ve been able to distribute over $800,000 back into the mental health community in just five years. This achievement wouldn’t have been possible without you, our amazing customers, who believe in the power of self-care and advocacy just as much as we do.

A Commitment to Mental Health & Suicide Prevention Causes

From day one, our focus on mental health and suicide prevention have been at the core of our brand’s philosophy. We are deeply committed to supporting organizations and advocates that are actively working to change lives. Over the years, we’ve proudly donated over $100,000 to nonprofit organizations that are making a real impact on the ground. These donations have gone toward organizations that:

  • Provide crisis intervention and support through resources like the 988 Suicide & Crisis Lifeline.
  • Offer mental health resources to underserved communities.
  • Raise awareness about suicide prevention and mental health.

Each sale we make directly contributes to this mission, allowing us to give back in ways that help save lives and bring comfort to those in need. We’ve partnered with several mental health nonprofits, including the American Foundation for Suicide Prevention, to ensure that every dollar donated goes toward supporting those affected by mental health struggles.

Supporting Mental Health Advocates & Independent Artists Worldwide

Beyond our nonprofit partnerships, one of the most unique and fulfilling aspects of our journey has been our collaboration with independent artists and mental health advocates. Over $700,000 of our contributions have gone to the talented creators behind our products—artists from around the world who are passionate about spreading self-care messages and supporting mental health causes through their art.

Through our artist crediting and partnership programs, we’ve been able to build a business model that’s about more than just creating beautiful, meaningful products. It’s about empowering these artists, allowing them to turn their passion for self-care and mental health advocacy into a part of, and in some cases -- fully, their income. Many of our artists have been able to pursue their creative passions professionally, thanks to the support and exposure they’ve gained through Self-Care Is For Everyone®️.

How Our Artist Partnership Model Works:

  1. Fair Compensation: Every artist we partner with is paid for their work, ensuring that they are compensated fairly for their designs and contributions.
  2. Artist Credit: We ensure that each artist is fully credited for their work, helping them grow their following and gain more exposure within the mental health advocacy community.
  3. Consistent Support: By continuously working with artists who share our vision, we’ve created a sustainable model where artists can continue to create and grow their careers while helping spread the message of mental wellness and self-care.

A Business Model Rooted in Giving Back

What sets us apart as a family-owned business is our unique business model that is driven by purpose. We didn’t just want to create products; we wanted to make an impact. By combining our commitment to mental health causes with our dedication to supporting independent artists, we’ve created a powerful movement that goes beyond merchandise—it’s about creating a ripple effect of kindness, support, and mental health awareness that touches lives around the globe.

Your Purchase Makes a Difference

Every time you purchase from Self-Care Is For Everyone®️, you’re not just buying a product—you’re supporting life-changing causes. You’re helping to fund suicide prevention resources, support mental health nonprofits, and provide artists with the means to continue sharing messages of hope, self-love, and resilience.

As we reflect on the past five years, we’re filled with gratitude for the incredible support we’ve received from our community. Your trust in our brand allows us to continue pushing forward in our mission to normalize conversations around mental health, offer resources, and empower both our customers and artists.

Thank you for being a part of this journey with us. Together, we can continue making a difference in the mental health community, one purchase, one message, and one act of kindness at a time.

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