This year’s limited-edition Kleenex + Self-Care Is For Everyone collaboration celebrates the power of connection. Because none of us are meant to go through life alone, every box is a reminder that connection heals.

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Available in Target^® stores and on Target.com

Every carton is designed by an independent artist and inspired by real (and often emotional) moments of connection that make life feel a little less heavy.

Connection make us stronger kleenex boxes

Collect all six designs and spark meaningful conversations.

The mission behind this collection

Loneliness is at an all time high, and yet the things that help us feel better are the same things that have always brought humans together: music, stories, shared laughter, family rituals, pets who never leave our side, and the quiet moments where we finally reconnect with ourselves.

Connection makes us stronger.

This collection celebrates all the ways we stay connected, even in the hardest seasons. Display them around your home, gift them to someone who needs encouragement, or use them as gentle reminders to nurture deeper bonds this year.

Meet the collection

Connection to Self

When the world is loud, reconnecting with yourself becomes essential. Reflection, rest, and honesty with yourself remind you that you are growing, even on the days you can't see it.

"The theme of the inner journey is about finding the right balance between reality and your own ambitions and being able to see that you've really come a long way, even if you sometimes forget it."

Featured Artist: Roberto

Connection to Family

Family, the one we’re born into or the one we choose, holds us through hard chapters, celebrates our growth, and supports us as we become who we’re meant to be.

"When I was growing up, I used to observe a forest in front of my house every day. The way trees and birds stay close, provide shelter, and grow together has always fascinated me and stimulated my creativity."

Featured Artist: Roberto

Connection to Long-Distance Friendship

Even when miles separate us, emotional closeness can still take root. A text, a voice note, a late-night FaceTime, sometimes just knowing someone out there cares can make the weight easier to carry.

"Even in my hardest moments, when I feel alone, connection reminds me that people care and their support near and far makes the weight easier to carry."

Featured Artist: Luisa

Connection to Plants & Pets

Some relationships don't need words. Plants, pets, and nature have a way of calming the nervous system and grounding us when the future feels uncertain.

"When things feel overwhelming, and you're not sure what the future holds, it's so important to take each moment as it comes and celebrate the small wins that other people may take for granted."

Featured Artist: Emma

Connection to Movies & Books

Stories remind us we're not alone because someone, somewhere, has felt the same feelings we have. Sometimes the safest connection is sitting side-by-side watching a movie or trading book recommendations.

"As someone who has dealt with social anxiety, books, and movies make connecting with others feel effortless... It's comforting to share a moment without the pressure to fill every silence."

Featured Artist: Ashley

Connection to Music

Music meets us where words can't. It holds us when anxiety takes over, helps us release emotions, and makes us feel understood without ever needing to talk.

"Music has a way to quieting my anxiety and grounding me when my mind feels all over the place. It's comforting to hear a song that reflects my own feelings and makes me feel more connected to the world."

Featured Artist: Ashley