If you join our email community, you'll receive a weekly self-care check-in, you'll stay up to date with new product releases, email-exclusive sales, artist & brand collaborations, and more. Sign up today and you will receive a discount code to our store!
Take A Break & Try Again Later: The Power of Rest & Reflection with Purple
Posted by AJ Martofel
In a world that glorifies constant productivity, slowing down can feel like a radical act. We often push ourselves to exhaustion, believing that if we just work harder, keep going, or figure it all out right now, we’ll finally feel okay. But what if the answer isn’t in pushing harder, but in pausing?
Purple, the color of intuition, wisdom, and rest, is here to remind you: It’s okay to take a break.
The Meaning Behind the Purple Box
As part of our ongoing collaboration with Kleenex, this year’s Purple Box was designed to embody the power of rest, self-reflection, and giving yourself permission to pause.
Not everything needs to be solved today. Some of the best insights come when we take a step back, breathe, and allow our minds to reset. Purple reminds us that rest isn’t quitting, it’s recharging.
This beautiful design was created by Luisa Arango, a designer, illustrator, and mom from Tampa, FL. Through soft purples and dreamy, fluid shapes, Luisa’s artwork captures the beauty of slowing down and trusting the process.
With this Purple Box, we want to offer both a visual reminder to honor your need for rest and free self-care resources to help you embrace reflection, mindfulness, and deep restoration.
What’s Inside This Box’s Digital Self-Care Resources
Alongside this limited-edition Kleenex box (available now at Target stores nationwide!), we’ve created a set of free digital self-care tools designed to help you step back, reflect, and recharge.
Scan the QR code inside the box to access:
💜 A Phone Wallpaper – A gentle, daily reminder to slow down and honor your own pace.
🧘 A Guided Journal Activity – A printable worksheet with thoughtful prompts to help you reflect, release stress, and find clarity.
🌙 A Gratitude Reflection Exercise – A grounding practice to shift focus towards what’s good, even on tough days.
Why Rest & Reflection Matter
We tend to see rest as something we must earn, something that comes after the work is done. But the truth is, rest is part of the work. It’s where healing happens, where new ideas form, where we process emotions and regain strength.
If you’ve been feeling overwhelmed, foggy, or stretched too thin, this is your reminder:
✨ Taking a break doesn’t mean giving up.
✨ Rest makes you stronger, not weaker.
✨ Clarity often comes when you allow yourself to pause.
When you embrace rest, you’re not falling behind—you’re giving yourself what you need to move forward.
Bringing This Reminder Into Your Life
Listen to your body. Fatigue, brain fog, and burnout are signs that rest is needed—not laziness.
Build small moments of reflection into your day. Even a few deep breaths, a short walk, or journaling for five minutes can reset your mind.
Surround yourself with reminders. Whether it’s the Purple Box from Kleenex, your phone wallpaper, or a sticky note on your desk, let visual cues remind you to pause.
Practice self-compassion. You are allowed to rest. You are allowed to step back. You are allowed to try again later.
We hope this box and its resources serve as a gentle invitation to slow down, reflect, and care for yourself. Pick up your Purple Box now at Target, and don’t forget to scan the QR code inside to unlock your free self-care tools.
Because rest isn’t a luxury, it’s a necessity. 💜