Four Years. Millions of Boxes. One Community That Made It All Mean Something.

We graduated. 🎓

Okay, we're being a little dramatic — but honestly? Four years of a national retail collaboration with one of the most iconic tissue brands in the world, on shelves at Target, reaching people we may never meet in some of their most human moments? We're going to let ourselves feel that for a second.

Because it didn't start here. It started much smaller than this.

Where It Began

When we first connected with Kleenex, we were a community-driven mental wellness brand with a big mission and a genuine belief that self-care messaging belonged everywhere — not just in wellness spaces, not just for people who could afford retreats and journals and therapy. Everywhere. In people's hands. In their homes. In the quiet, ordinary moments of everyday life.

The idea of putting affirming messages on tissue boxes — something people literally reach for when they cry, when they're sick, when they're sitting with something hard — felt like the most natural alignment we'd ever been offered. This wasn't a brand deal. It was a values match.

So we said yes. And then we got to work.

Four Years of Showing Up

Every year of this collaboration has had its own heartbeat. Its own theme. Its own set of affirmations chosen specifically for what we felt the community needed most in that moment.

In our first year together, we were finding our footing as retail collaborators — learning what it meant to translate a digital community's language onto a physical product that would sit on a shelf next to everything else competing for someone's attention. It was a lesson in how much a few words, in the right design, at the right moment, can stop someone in their tracks.

In year 2, we deepened the work. We learned more about who was picking up these boxes and why. We started hearing from people who kept the empty boxes on their desks. Who bought extras to give to friends going through hard things. Who sent us photos of their kids reading the messages. That feedback didn't just feel good — it confirmed that this was doing exactly what we hoped it would do.

Year 3 brought with it everything we'd learned about our community and what they were actually navigating. The messages got more specific. The designs got more intentional. And the response told us that specificity was exactly right — people don't want to be spoken to in generalities. They want to feel like someone wrote something directly for them.

And this year — Year 4, Connection Makes Us Stronger — felt like the natural culmination of everything that came before it. Because under every theme we've explored, every affirmation we've put on a box, every piece of content we've wrapped around this collaboration, the throughline has always been the same: you are not alone, and connection — real, honest, imperfect connection — is what gets us through.

Six boxes. Six messages. Each one for a different version of struggling, a different place someone might find themselves when they reach for a tissue and happen to read the words on the side.

We think it's the most complete collection we've made together.

What This Collaboration Has Meant to Us

We want to be honest about something: collaborations like this one don't just happen because you have a good pitch. They happen because you've built something real enough that a brand like Kleenex looks at your community and sees people worth showing up for.

That's you. That's this community.

Every person who followed, shared, bought a product, sent a DM, tagged us in a moment where something we made helped them get through something — you are the reason this collaboration exists and the reason it has lasted. Brands partner with brands, yes. But what they're really partnering with is the trust you've placed in us. And we don't take that lightly.

Getting to put our mission on a product available at Target — nationwide, accessible, affordable — has meant that our message reached people who might never have found us online. People in smaller towns, people who don't follow wellness accounts, people who just needed a tissue and happened to read something that stopped them. That's the reach we've always dreamed about. And for four years, Kleenex has helped us get there.

What Comes Next

We don't know yet what the future of this collaboration looks like. What we do know is that the work isn't finished. Loneliness is still a crisis. Self-care is still misunderstood. And the need for simple, human reminders — on boxes, on phones, on mirrors, on the backs of receipts if that's what it takes — hasn't gone anywhere.

So if you want to see more of this: keep talking about it. Tag us when you find the boxes. Share the posts. Tell a friend. Send a box to someone going through something hard. Let the community know this is something worth continuing.

And to Kleenex: working with you has been one of the highlights of building this brand. Thank you for believing that a tissue box could be more than a tissue box. We hope this isn't a graduation so much as a intermission. 🤞🏼

The 2026 Collection Is Still Available

All six boxes from this year's Connection Makes Us Stronger collection are available at Target stores nationwide through the end of June. Don't miss them — once they're gone, they're gone.

👉 [Find the SCIFE x Kleenex collection at your local Target →]

And if you want to explore the full collection and what each box is about, start with our intro post: 👉 [Meet the 2026 SCIFE x Kleenex Collection →]

Thank you for four incredible years. Here's to whatever comes next. 🧡