Six Boxes. Six Reminders. One Mission That's Been Ours From the Start.

If you've been part of this community for any amount of time, you know that self-care isn't a trend for us. It's not a content strategy or a seasonal campaign. It's the whole reason we started Self-Care Is For Everyone in the first place, because we genuinely believed, and still believe, that everyone deserves access to the tools, language, and reminders that help them take care of themselves.

So when Kleenex approached us years ago about putting that mission on their boxes — on something people reach for in their most vulnerable, tender, human moments — we said yes immediately. Because that's exactly where this message belongs.

This year, we're back. And we think this is our most meaningful collection yet.

This Year's Collection: Connection Makes Us Stronger

The theme for 2026 is Connection Makes Us Stronger — and we chose it because loneliness is one of the most quietly devastating things people are navigating right now. Not just the loneliness of being physically alone, but the kind that creeps in even when you're surrounded by people. The kind that makes you wonder if anyone really sees you. The kind that's hard to admit out loud because there's still so much shame attached to it.

We wanted this year's boxes to speak directly to that. To meet people in those moments — reaching for a tissue after crying, sitting with something hard, trying to get through the day — and remind them that they are part of something. That connection is possible. That they are not as alone as they feel.

Six boxes. Six affirmations. Each one designed for a different emotional experience, a different kind of hard, a different place you might find yourself in.

All of them designed for you.

Meet the Collection

Here's a look at all six boxes in this year's SCIFE x Kleenex collection — each one links to a full blog post with a deeper dive into the message, self-care tips, and journal prompts to sit with:

🟠 You Are Not Alone — For the moments when isolation feels loudest. A love letter to everyone who has ever wondered if anyone truly gets what they're going through. 👉 [Read the full post →]

🟡 Everything Will Be Okay — Not toxic positivity. The real kind of okay. For anyone who needs a grounded, honest reminder that hard seasons don't last forever. 👉 [Read the full post →]

🟢 Take It One Day at a Time — For the overwhelmed and the overplanned. A guide to coming back to the present when your brain won't stop living three weeks ahead. 👉 [Read the full post →]

🔴 Better Days Are Coming — This one's for anyone in the thick of it right now. Written with love for the people who need someone to believe in their better days when they can't yet. 👉 [Read the full post →]

🩵 Look How Far You've Come — A celebration post with real depth. For anyone who's been so focused on what's ahead that they've forgotten to honor the distance they've already traveled. 👉 [Read the full post →]

🟣 What If It All Works Out? — A gentle pushback on worst-case-scenario thinking. For the dreamers who've learned to keep their dreams small — this one gives them permission to imagine something good. 👉 [Read the full post →]

How to Find Them

The full 2026 Kleenex x Self-Care Is For Everyone collection is available now at Target stores nationwide — in a 4-pack bundle and individually — while supplies last through the end of June.

You can grab one for yourself, or pick up a few for the people in your life who could use a daily reminder on their desk, their nightstand, their bathroom counter. These aren't just tissue boxes. They're little moments of connection, sitting out in the open, waiting for the right person to need them.

👉 [Find the SCIFE x Kleenex collection at your local Target →]

We are so proud of this one. We hope it finds you, or someone you love, exactly when it's needed most.