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A Family Legacy of Kindness: The Story of Our Family-Owned Business in Cherry Hill, NJ
Posted by AJ MartofelNestled in the heart of Cherry Hill, New Jersey, our family-owned business has been dedicated to spreading kindness and mental health advocacy since its founding. It all began on World Kindness Day, November 13, 2018, a day that felt like the perfect moment to bring our vision to life—a vision rooted in compassion, connection, and care for the wellbeing of others.
Our family is no stranger to the values of kindness, generosity, and community. Over the years, these ideals have been passed down through generations, becoming the cornerstone of our business and personal lives. We wanted to build something that wasn’t just about selling products, but about creating a movement where mental health and self-care were brought to the forefront, and people felt seen, heard, and supported. That's why we founded our business with the mission of making self-care accessible and inclusive for everyone.
Our journey started with humble beginnings, operating as a small, family-run business, and our commitment has only deepened over the years. Every design, product, and initiative we undertake reflects the love, care, and dedication our family has for each other and for our customers. From our family to yours, we believe in the power of small acts of kindness, whether it's through a thoughtful gesture, an encouraging word, or even a comforting piece of art.
Being family-owned also means that every decision we make is personal. It’s not just about business; it’s about leaving a lasting impact. Our team isn't just employees—they're family. Together, we've worked hard to foster a sense of community through everything we create. And we’re proud that our business has been built on the foundation of empathy, wellness, and kindness, making it a space where everyone feels welcome.
Since 2018, we’ve been honored to grow our vision, handcrafting designs that speak to mental health advocacy, self-care, and well-being. Whether it's through our products or charitable donations, we aim to make a real difference in people's lives.
Cherry Hill, NJ with its vibrant community, has always been the perfect home for our business. We love being part of this area and contributing to its rich tapestry of small businesses. Supporting our community is important to us because we believe that kindness starts at home and radiates outward.
As we look toward the future, our family remains committed to growing this platform and business with the same compassion that inspired us from the beginning. Thank you for being part of this journey with us. Together, we can continue spreading kindness, one act, one design, and one person at a time.