Our Impact

Self-Care Is For Everyone was founded on World Kindness Day 2018
by mental health advocates:

Sasha Aronzon-Martofel, Sasha's husband AJ Martofel,
& AJ's older brother Jonathan Martofel, LMFT 126269

self care within community

We are so incredibly grateful to our community of over 1 million(!) mental health & self-care advocates (that include artists, teachers, therapists, nurses, and so many more loving caregivers) coming together to help stop suicide worldwide.

Your likes, shares, and tagging of friends and loved ones helps us to spread the importance of making time for self-care and focusing on your mental health.

Together, we're helping to create the collective future we seek in which prioritizing our mental health and protecting time to self-care is honored & supported.

giving back to our community

Supporting the community directly, and the people and organizations that work within it, has been a part of our mission since our launch!

We commit, at minimum, 10% of our net profits to mental health and suicide prevention initiatives & nonprofits each and every year. We are also so proud to partner with independent artists from all over the world as a way of spotlighting a diverse range of voices in these conversations around mental health.

Since our launch on World Kindness Day 2018, we have been able to contribute over $700,000 (& counting as of September 2022) to suicide prevention nonprofits and independent artists who advocate for mental health -- all thanks to YOU!

We view our non-profit partners and artist collaborations as an extension of our mission and an opportunity to give back to those in the mental health advocacy community who are actively interfacing with those in need and doing vital healing work.

So far, we've been able to support nonprofit orgs that include: AFSP, 988 Lifeline, Didi Hirsch,  The Trevor Project, NAMI, Crisis Text Line, NEDA,The Audre Lorde Project,  and The Loveland Foundation. Please consider donating to them as well!

It is in community where healing and change can truly happen.

Join Us In Advocating
For Mental Health & Self-Care:

our mission

Self-Care Is For Everyone exists to love and empower this wonderful community of diverse humans who have congregated around their shared struggles with mental health and who recognize the essential role that self-care and community care plays in the healing journey.

The team here behind Self-Care Is For Everyone is on their own respective healing journeys as well. We are eager to share in our learning and encourage everyone to grow alongside of us. We are not the experts in these conversations, but rather, we are here to amplify the voices of mental health advocates whom we resonate with and who are generous enough to share their wisdom with those who need it.

Our mission is to spread kindness and love while helping to make self-care and healing resources, tools, and practices more accessible for everyone.

our vision

Together, we are manifesting a kinder world where everyone – regardless of identity, race, economic status, or background – is afforded the same right to community, empathy, and healing.

We envision a future where everyone is aware of their inherent self-worth, conversations around mental health are normalized, and individuals know that they can reach out for help when needed.

In this world, everyone is encouraged to feel their feelings, use resources that are readily accessible to anyone in pain or isolation, and to choose self-care over self-harm.

we exist to spread self care reminders

Since our launch in 2018, we've shipped out more than 300,000 self-care reminders throughout the world. We are so in awe seeing our products find their way to wonderful humans knowing that the healing messages can make all the difference.

We've received so much incredible feedback about how your reminders have served you and resonated with people you've passed while wearing them & we hope they continue to help you remind yourself, that no matter your circumstances or past...